Resume

Professional Summary: Dynamic marketing and multimedia creative professional with 10+ years of experience leading impactful campaigns and creative strategies across agencies, corporations, and startups. Expert in creative direction, production, and marketing strategy, with a passion for leading teams from concept to execution to elevate work from good to phenomenal. A curious and imaginative storyteller at heart, driven to challenge the status quo and deliver ideas that inspire and perform.

Rukia Mire

CREATIVE PRODUCTION | DIGITAL MARKETING | CREATIVE STRATEGY

Work Experience


Marketing Lead (Mid Level) Telehealth Startup
TAMVOES Health – Remote | May 2020 - April 2022

Oversaw all marketing and communications efforts for a growing health tech startup while supporting four direct reports and developing strategic paid, owned, and earned promotional efforts.

  • Led a hardworking team of marketing and communications professionals and designers while spearheading brand consistency and strategically cohesive marketing efforts across channels and platforms.

  • Managed overall strategy and project execution for social media, public relations, website design, mobile app design and implementation, and UXUI initiatives.

  • Led social media management resulting in an increase from 500 to 5K followers with 110K impressions across channels.

  • Designed and ran digital Google awareness ad campaigns with 2.5M impressions and 32.4M clicks, as well as 2.3K

    customer sign-up conversations.

  • Built and launched an awareness and retention email strategy leveraging extensive A/B testing.

    Content & Digital Marketing Strategy
    Freelance - Remote |     January 2017 - Present

    Supported local businesses with various contract projects, including social media strategy, email strategy, copywriting, video concept development, and video editing.

  • Developed content strategy, social media posts, and email content to support local non-profit Routes to Rootz.

  • Commercial and narration voiceover artist for video, TV, radio, web, and audiobooks, including for influential brands such as Pampers, DoorDash, TJMaxx., Air Canada, and HBC.

  • Provided script writing and audio production support for Ryerson Community Radio, ISO Radio Toronto, and Vibe 105.

Marketing Coordinator – Shopping & Tour Program (Entry Level)
Royal Caribbean Inc. – Miami, Florida | November 2013 - April 2016
Integral member of the first-ever integrated media program at sea for Royal Caribbean cruises, working with digital and marketing strategy to drive sales for shopping and tours onboard and at port.

  • Developed digital marketing strategy for on-ship promotional efforts and hosted live demonstrations to educate guests on shopping, tours, and safety information.

  • Wrote promotional copy for daily newsletters distributed onboard and wrote and produced infomercials for exposure to maximize sales and on-ship purchases.

  • As a result of these promotional sales efforts, the sales team consistently hit within 80% of the weekly $1M revenue target and exceeded this goal for three consecutive years.

  • Drove $5.4M in shopping and tours revenue – a record high – on the Independence of the Seas Christmas 2016 sailing.

Promotions Team Member (Entry Level)
Bell Media – Vancouver | March 2010 - July 2011
Planned and led promotional events for media clients, including live concerts and community events.

  • Coordinated and executed large-scale events to build brand affinity and awareness for various radio broadcast clients and support the local community.

  • Assisted with audio production for local event commercials and captured event photography.

Creative Producer (Mid level) Video Production Agency
5 Pound Media – Hybrid | Mar 2023 - Mar 2025
Creative agency lead for digital advertising strategy and video concept development, overseeing all stages of the creative process from initial ideation sessions to post-production while maintaining the client’s vision and brand integrity.

  • Develop impactful video concepts with comprehensive production plans, including storyboards, scripts, shot lists, and interview questions, strategic oversight, and self-declared chief motivator for the team.

  • Active account manager, ensuring deadlines and creative goals are met while coordinating with both external and internal agency teams for high-quality delivery that is on strategy and within budget by leveraging a PMS system.

  • Spearheaded an impactful inaugural digital campaign for KBD insurance – Meta and social media paid video ads – that garnered 800K impressions with a 3% CTR in the first three months.

  • Led development of comprehensive digital and traditional media campaign for the Welcome Hall Mission non-profit that resulted in over $200K in donations, doubling their projected average for the quarter.

Marketing Manager (Senior level) Digital Marketing Agency
KRFTWRK/Produktiv Agency – Remote | May 2022 - Jan 2023

Championed strategy and execution of multi-channel marketing campaigns for a variety of clients – ranging for large companies to small non-profits and startups - to drive customer acquisition and sales.

  • Managed a team of 35 designers, copywriters, strategists, social media coordinators, and paid specialists – both internal and external agency partners - in a fast-paced environment for video and digital marketing projects.

  • Led content strategy and development for cross-channel video tactics, including concept ideation and pitch decks, script writing, production planning and scouting, and post-production editing.

  • Presented pitch decks to clients and agency executives leveraging Google Slides and Figma for impactful storytelling.

  • Produced overarching brand and campaign videos, social media content, and digital ads for various clients, including

    Schulich ExecEd Education, Capital Growth, and FTD Flower Delivery.

  • Led impactful social media influencer campaigns, client content calendar development, and webinar series production.

  • Managed client budgets, project timelines, cross-team communication, and reporting to foster strong relationships.

Skills

  • Agency Management

  • Content & Campaign Planning

  • Content Strategy

  • Copywriting & Editing Creative
    writing

  • Concept Ideation

  • Communications Planning

  • Creative Management

  • Data Reporting

  • Email Strategy

  • Executive Presentations & Pitching

  • Multi-Channel Marketing Strategy

  • Meta Strategy

  • Project Management

  • Podcast Production

  • Script & Storyboard development

  • Screenwriting & Character development

  • SEO/SEM Strategy

  • Social Media Management

  • Team Leadership & Training

  • UX/UI

  • Video Editing

  • Video Production Management

Systems

  • Adobe After Effects

  • Adobe Creative Suite

  • Adobe Premiere Pro Asana

  • Audacity

  • Asana

  • Dropbox

  • Frame.io

  • Figma

  • Final Cut Pro

  • Google Analytics & Google Ads

  • Later

  • MailChimp

  • Microsoft Office Suite

  • Miro

  • Monday.com

  • Shopify

  • Squarespace

  • Trello

  • WordPress

Education & Certifications

  • Broadcast Journalism Diploma Lawrence Tech University Specs Howard School of Media 2011-2013

  • Google Ads Certification, 2021

  • Google Analytics Certification, 2021

  • Screenwriting Diploma George Brown College Sept 2025- Current