Resume

Professional Summary: Passionate marketing professional with 10+ years of experience and a broad portfolio of leadership roles across corporate companies, creative agencies, and startups focused on spearheading impactful content strategy and development. Expert in creative, marketing communications, and digital marketing strategy, as well as championing teams along the execution journey to take work from good to phenomenal. A curious and creative storyteller at heart who sees the world and the work to be done as an opportunity to challenge the status quo.

Rukia Mire

VIDEO PRODUCTION | DIGITAL MARKETING | CONTENT STRATEGY

Work Experience


Marketing Lead Telehealth Startup
TAMVOES Health – Remote | May 2020 - April 2022

Oversaw all marketing and communications efforts for a growing health tech startup while supporting four direct reports and developing strategic paid, owned, and earned promotional efforts.

  • Led a hardworking team of marketing and communications professionals and designers while spearheading brand consistency and strategically cohesive marketing efforts across channels and platforms.

  • Managed overall strategy and project execution for social media, public relations, website design, mobile app design and implementation, and UXUI initiatives.

  • Led social media management resulting in an increase from 500 to 5K followers with 110K impressions across channels.

  • Designed and ran digital Google awareness ad campaigns with 2.5M impressions and 32.4M clicks, as well as 2.3K

    customer sign-up conversations.

  • Built and launched an awareness and retention email strategy leveraging extensive A/B testing.

    Freelance Marketing Enthusiast
    Remote |     January 2017 - Present

    Supported local businesses with various contract projects, including social media strategy, email strategy, copywriting, video concept development, and video editing.

  • Developed content strategy, social media posts, and email content to support local non-profit Routes to Rootz.

  • Commercial and narration voiceover artist for video, TV, radio, web, and audiobooks, including for influential brands such as Pampers, DoorDash, TJMaxx., Air Canada, and HBC.

  • Provided script writing and audio production support for Ryerson Community Radio, ISO Radio Toronto, and Vibe 105.

Marketing Coordinator – Shopping & Tour Program
Royal Caribbean Inc. – Miami, Florida | November 2013 - April 2016
Integral member of the first-ever integrated media program at sea for Royal Caribbean cruises, working with digital and marketing strategy to drive sales for shopping and tours onboard and at port.

  • Developed digital marketing strategy for on-ship promotional efforts and hosted live demonstrations to educate guests on shopping, tours, and safety information.

  • Wrote promotional copy for daily newsletters distributed onboard and wrote and produced infomercials for exposure to maximize sales and on-ship purchases.

  • As a result of these promotional sales efforts, the sales team consistently hit within 80% of the weekly $1M revenue target and exceeded this goal for three consecutive years.

  • Drove $5.4M in shopping and tours revenue – a record high – on the Independence of the Seas Christmas 2016 sailing.

Promotions Team Member
Bell Media – Vancouver | March 2010 - July 2011
Planned and led promotional events for media clients, including live concerts and community events.

  • Coordinated and executed large-scale events to build brand affinity and awareness for various radio broadcast clients and support the local community.

  • Assisted with audio production for local event commercials and captured event photography.

Creative Producer Video Production Agency
5 Pound Media – Hybrid | Mar 2023 - Mar 2025
Creative agency lead for digital advertising strategy and video concept development, overseeing all stages of the creative process from initial ideation sessions to post-production while maintaining the client’s vision and brand integrity.

  • Develop impactful video concepts with comprehensive production plans, including storyboards, scripts, shot lists, and interview questions, strategic oversight, and self-declared chief motivator for the team.

  • Active account manager, ensuring deadlines and creative goals are met while coordinating with both external and internal agency teams for high-quality delivery that is on strategy and within budget by leveraging a PMS system.

  • Spearheaded an impactful inaugural digital campaign for KBD insurance – Meta and social media paid video ads – that garnered 800K impressions with a 3% CTR in the first three months.

  • Led development of comprehensive digital and traditional media campaign for the Welcome Hall Mission non-profit that resulted in over $200K in donations, doubling their projected average for the quarter.

Marketing Manager Digital Marketing Agency
KRFTWRK/Produktiv Agency – Remote | May 2022 - Jan 2023

Championed strategy and execution of multi-channel marketing campaigns for a variety of clients – ranging for large companies to small non-profits and startups - to drive customer acquisition and sales.

  • Managed a team of 35 designers, copywriters, strategists, social media coordinators, and paid specialists – both internal and external agency partners - in a fast-paced environment for video and digital marketing projects.

  • Led content strategy and development for cross-channel video tactics, including concept ideation and pitch decks, script writing, production planning and scouting, and post-production editing.

  • Presented pitch decks to clients and agency executives leveraging Google Slides and Figma for impactful storytelling.

  • Produced overarching brand and campaign videos, social media content, and digital ads for various clients, including

    Schulich ExecEd Education, Capital Growth, and FTD Flower Delivery.

  • Led impactful social media influencer campaigns, client content calendar development, and webinar series production.

  • Managed client budgets, project timelines, cross-team communication, and reporting to foster strong relationships.

Skills

  • Agency Management

  • Content & Campaign Planning

  • Content Strategy

  • Copywriting & Editing Creative
    writing

  • Concept Ideation

  • Communications Planning

  • Creative Management

  • Data Reporting

  • Email Strategy

  • Executive Presentations

  • Multi-Channel Marketing Strategy

  • Project Management

  • Radio & Podcast Production

  • Script & Storyboard development

  • SEO/SEM Strategy

  • Social Media Management

  • Team Leadership & Training

  • UX/UI

  • Video Editing

  • Youtube Strategy

  • Meta Strategy

  • Tiktok Strategy

  • Video Production Management

Systems

  • Adobe After Effects

  • Adobe Creative Suite

  • Adobe Premiere Pro Asana

  • Audacity

  • Asana

  • Bynder

  • Frame.io

  • Figma

  • Final Cut Pro

  • Google Analytics & Google Ads

  • MailChimp

  • Microsoft Office Suite

  • Miro

  • Monday.com

  • Shopify

  • Squarespace

  • Trello

  • WordPress

Education & Certifications

  • Broadcast Journalism Diploma Lawrence Tech University Specs Howard School of Media 2011-2013

  • Google Ads Certification, 2021

  • Google Analytics Certification, 2021